Bent Kristensen, Independent Commercial Advisor
Bent Kristensen
Expertise
International Seafood Executive (MSc in Int. Business)
25+ years of experience in global seafood trade and Retail / Foodservice markets.
Sales across channels and markets worldwide – Seafood Industry
Category management and global pricing strategies
Strategic sourcing – both wild-caught & Aquaculture and RAS
Specialist in Salmon & Shrimps (both wild caught and farmed)

Fields
Consulting and advisory services
International FMCG and food markets
Global sourcing and supply – Aquaculture
Strategic business development in international markets

EXAMPLES OF CURRENT WORK PORTFOLIO – SEAFOOD:
– Extensive experience developing seafood business in Europe, Asia and Australia across Retail and Foodservice channels (for companies as Royal Greenland, Polar Seafood etc.).
– Strategic development of seafood categories with focus on value creation, risk diversification and long-term partnerships.
– Product and concept development in cooperation with customers, chefs and international retail partners.
– Global approach in seafood (development of market-to-go strategies), pricing and allocation for shrimp and smoked seafood categories.

Contact details
MAIL: bk@kransen.dk
CELL PHONE: +45 20 12 40 35
LINKEDIN: https://www.linkedin.com/in/bent-kristensen-17a7b64/