John Smit

After finishing a master’s degree in human nutrition at the Wageningen University in the Netherlands, John started his career in marketing and sales positions in the FMCG retail and foodservice market. He possesses significant knowledge and experience of value creation in the full fresh food value chain, sustainability and downstream consumer, retail and foodservice developments. John spent most of his career working in different companies in the food chain and has built up significant experience of the dynamics of the Fresh Food chain. Since 2005 John held board positions as Managing director for globally known cheese companies and was a member of the Executive Committee of the Royal Agrifirm Group. Now running his own consulting agency, SGRG Consulting / Strategy & Realisation, John resides near Amsterdam.

Phone: (+31) 6 23 032 540